Description
What are the different types of storytelling elements, and how can they be used to effectively promote your specific business?
Join us on Tuesday, October 8, 2024, from 1:00 pm to 2:00 pm for this packed workshop, “Storytelling for Fun and Profit – Anchorage + Live Webinar,” that will be held In Person in Anchorage and via Live Webinar (accessible online statewide)! Our own Anchorage SBDC Business Advisor, Mike Daniels, will walk you through a wide variety of pitches to help promote your small business for success. During this workshop, Mike will also answer your specific questions about developing your own scripts for your specific business needs.
During this workshop, you will learn:
– storytelling essentials and how to apply them to your brand identity and customer engagement;
– what kinds of stories are useful for small businesses;
– how to script the founding story, customer success stories, product or service evolution, community & social impact stories, behind-the-scenes stories, challenging & overcoming adversity stories, innovation & future vision stories, and collaboration stories;
– how to script your elevator pitch, establish your credibility, demonstrate your understanding of customers’ problems, state your solution to their problem, the benefits of your solution, and script your call to action;
– sharing your script across various platforms including social media, your website, email, newsletters, and traditional advertising;
– how to develop sales scripts, customer service scripts, marketing and promotional video scripts, advertising copies, product demos and tutorials, corporate communication scripts, webinar and seminar scripts, interactive voice response (IVR) scripts, chatbot scripts, public relations (PR) scripts, and onboarding scripts; and
– how Alaska SBDC Business Advisors can further help you with all of these!
ABOUT THE PRESENTER:
Mike Daniels, Anchorage Business Advisor, Anchorage Small Business Development Center (SBDC). Mike joined the Anchorage Small Business Development Center (SBDC) in March of 2024, bringing with him a rich background in both the arts and entrepreneurship. His extensive experience in theatre, where he developed a deep understanding of creativity, collaboration, and audience engagement, naturally led him to explore the intersections between artistic expression and business. This unique blend of skills and insights into both the creative and business worlds has inspired the subject of his presentation, which focuses on leveraging artistic principles in entrepreneurial endeavors. Mike’s journey reflects a lifelong passion for blending the arts with business strategies, offering a unique perspective to the Anchorage SBDC and its clients.
Please Note: This workshop is available both In Person at the Alaska SBDC Office in Anchorage (see location below) and via Live Webinar (available online statewide). In Person seating is limited to 20 attendees, so please register early to reserve your seat.
Registration Information
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- If you've never registered with Alaska SBDC before, WELCOME! You'll want to click on "Sign Up" under "New Account" and you'll be guided through our registration questions.
- For existing clients, WELCOME BACK! Sign in under "Existing Account."
WORKSHOPS, FEES & ENTERING DISCOUNT CODES:
- “No Fee” Workshops: No credit card is required. To access our workshops, click on "Workshops" from the menu on the left. To register for a workshop, open it and click on "Sign Up" above the workshop title. Click on “To view the course.” Enter your first name, last name, and email address. Click on “Register.” You'll now have access to the workshop video. If the audio is muted, click on the volume icon to unmute the volume.
- Workshops with a Fee: You'll be prompted to enter your payment information. If you have a "Discount Code" enter it in the "Coupon Code" box, and click "Save." Access to the workshop video and handouts will be available after payment has been processed. You'll be emailed a receipt. To access our workshops, click on "Workshops" from the menu on the left. To register for a workshop, open it and click on "Sign Up" above the workshop title. Click on “To view the course.” Enter your first name, last name, and email address. Click on “Register.” You'll now have access to the workshop video. If the audio is muted, click on the volume icon to unmute the volume.
DISCOUNT CODES:
- ALASKA SBDC CLIENTS: Contact your Alaska SBDC Business Advisor for the "Advisor Discount Code" that allows you 25% off ALL workshop fees. If you don't currently have an Alaska SBDC Business Advisor, contact us at (907) 786-7278 to schedule an appointment with an Advisor... it's free!
- MILITARY/VETERANS & SPOUSES: If you are a veteran, active-duty, reservist, National Guard, or any military member or spouse, please contact Alaska SBDC to request your "Military/Veteran Discount Code" that allows you FREE access to ALL workshops. You served our country, now let us serve you.
ACCESSING PRESENTATION HANDOUTS:
Once you've signed in, click on “My Events,” from the menu on the left. Select the workshop from your list of workshops you've registered for. Scroll down. Below the “QUESTIONS OR TECHNICAL DIFFICULTIES” section, you'll see the list of any available presentation handouts for that workshop to download and open.
QUESTIONS OR TECHNICAL DIFFICULTIES:
Contact us at (907) 786-7278 or workshops@aksbdc.org
- Virtual
- Southcentral
Alaska SBDC Training Room,
1901 Bragaw Road, Suite #199,
Anchorage, AK 99508.
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